Journal of the mental environment

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True Cost Economics

Kick It Over!

We need a new economic paradigm - one that is open, holistic, and human scale - and this website offers a blueprint for getting there. Prepare yourself with some background information about economics in the Old paradigm and New paradigm sections then roll up your sleeves and launch into action on your campus.

Ecological economics pioneer Robert Costanza likens conventional economics to a bucket full of water that’s ready to tip. All it needs is one sharp jolt. So, let’s kick it over.

The economic revolution begins with jamming Economics departments. It ends with an entirely new way to measure progress. This is our most urgent campaign: a fight to revolutionize economics before our planet is destroyed.

New Paradigm

  • Economists leading the change
  • True cost pricing
  • Ecological footprint
  • Paradigm Shift

Old Paradigm

  • What’s wrong with neoclassical economic
  • Scrap the GDP
  • Blinders of the Academy

Recent Articles

  • Capitalism Under Assault

    News

    Capitalism Under Assault

    The system is busted. That much is clear. Now many people are experimenting with alternatives. Roberto Mangabeira Unger has long been one of those on the cutting edge of fundamental reform. Finally he has the chance to change the course of history.


  • The Economics of Happiness

    News

    The Economics of Happiness

    A growing number of economists are bravely asking: What factors make people happy?


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